Rikcat Industries

• Bank of America (Charlotte, NC)
• Nov 2007 to Present
• VP; Senior Visual Designer, Mobile Banking & ATM

Lead the development of wireframes, visual design and style guide for Bank of America’s Mobile Banking application for the Blackberry Storm that was successfully launched on Jan 9th 2009. Provided XHTML/CSS3 coding expertise to implement Bank of America’s extended iPhone web experience that launched in early 2009. Redesigned the bank’s advertising, pin entry and processing screens for their 18,000 ATMs. Worked with usability engineers to conduct testing for high level concepts and future site vision work. Executed the end-to-end mobile experience for the bank’s “Morris on Campus” advertising campaign. Designed iconography for all of the bank’s mobile banking applications.

• American City Business Journals (Charlotte, NC)
• Feb 2005 to Dec 2007
• UX Design Director, Bizjournals.com, Scenedaily.com

Provided leadership, designed comps, wireframes and XHTML/CSS coding on the redesigned bizjournal.com that was successfully deployed in March 2006. Evangelized web standards and usability best practices to increase speed and ease of use site wide. Helped architect the company’s approach to technical development, from data collection to front-end development. Introduced user centered design concepts to the company and helped strategize around audience development. Supervised and mentored junior staff members and delegated incoming projects. Worked with editorial and sales staffs to implement new initiatives and editorial packages. Evaluated and recommended outside vendors for integration into all sites and editorial work flows.

• United Media/ E.W. Scripps (New York, NY)
• Jan 2002 to May 2004
• Lead Web Visual Designer for Comics.com, Dilbert.com, Snoopy.com

Created, devised and implemented all design aspects and elements for the web sites Comics.com, Dilbert.com and Snoopy.com, as well as all United Media corporate and business web sites, including unitedfeatures.com and unitedmedia.com. Revised and created wireframes, mockups and layouts for existing and new areas and pages of United Media’s web sites. Recommended and created original illustrations for use in promotional and marketing campaigns. Developed web advertising banners and banner concepts to promote and market United Media content on internal web sites and external advertising partners. Supervised and mentored junior designers and freelance designers as needed. Helped conceptualize, design and launch a new subscription service that created a new revenue stream for the company.

• Bertelsmann/BOL.com (New York, NY)
• October 2000 to May 2001
• Lead Visual/UI Designer, BOL.com Redesign (Contract)

Managed a user experience design team responsible for brand, design, user interface and customer experience for BOL.com. Worked with all departments throughout the company to create an improved new user interface and design for all 14 BOL sites. Helped to plan/shape company’s massive platform and experience redesign. Worked with outside agencies to form strategies and produce executive demos to communicate redesign vision.

• Clickthebutton.com (New York, NY)
• February 2000 to October 2000
• Art Director

Recreated the Clickthebutton brand, logo and all subsequent collateral materials to boost Clickthebutton into a recognized leader in the online comparative shopping space. Helped design additional functionality to expand its product offering to both consumers and business-to-business data customers. Redesigned the company’s downloadable application with an eye towards branding and also the flexibility to co-brand with external partners.

• Bluefly.com (New York, NY)
• March 1999 to October 1999
• Art Director

Under tight deadlines, developed new user experience and visual design for the company’s flagship discount shopping site which lead to an immediate increase in sales conversion. Designed a major national print advertising campaign that ran in Forbes, Fortune, Yahoo Internet Life and many other magazines. Created external promotional display advertising that increased traffic to the site. Worked with senior leaders to improve the overall shopping experience and help maximize conversion rates.

• CDNOW/N2K Inc. (New York, NY)
• May, 1997 to March 1999
• Senior Designer, Rocktropolis.com

Oversaw all visual design on Rocktropolis.com on the web and in print. Developed design concepts and the overall look and feel of the site to emphasize brand awareness. Directed freelancers in various projects such as banners, home graphics and cybercast events. Created innovative navigation and interface design that other N2K sites have adopted. Promoted from staff designer to lead visual designer within the first four months of employment.

Awards

• → Honorable Mention Best Music Site (Rocktropolis.com) in Yahoo Internet Life Magazine
• → American Graphic Design Award (1999), awarded by Graphic Design USA magazine.