On the heels of my posts about email client standards in early October, Email Standards Project has launched with a website that features a list of email clients and the support for the Email Standards Project Acid Test. This project is being led by Freshview, makers of Campaign Monitor and MailBuild. It’s great to see this getting off the ground and I hope it gains some traction. …
Currently, there are no standards for HTML e-mail and coding HTML e-mail involves reverting to the coding practices from 1999. Tables are a must for structure and this is limited CSS support for most email clients. There are so many different e-mail clients and testing for all of them is a nightmare.
Recently, there was a post on the Campaign Monitor blog about the need for standards in HTML e-mail. Having toiled with HTML e-mail for years, it would be a huge step forward if e-mail clients would render HTML to some standard. Even if it isn’t the exact standard that is used for web browsers, anything would be better than the current state of HTML e-mail. …