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	<title>Rikcat Industries &#187; netbooks</title>
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	<description>The Portfolio of Rik Catlow</description>
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		<title>Simplicity as Innovation</title>
		<link>http://www.rikcatindustries.com/2009/02/24/simplicity-as-innovation/</link>
		<comments>http://www.rikcatindustries.com/2009/02/24/simplicity-as-innovation/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 20:44:40 +0000</pubDate>
		<dc:creator>Rik Catlow</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[netbooks]]></category>
		<category><![CDATA[simplicity]]></category>

		<guid isPermaLink="false">http://www.rikcatindustries.com/?p=83</guid>
		<description><![CDATA[This morning I came across this article on netbooks in my feed reader and a quote at the end of the first page really stood out. &#8220;In the process of creating a laptop to satisfy the needs of poor people, she revealed something about traditional PC users. They didn&#8217;t want more out of a laptop—they [...]]]></description>
			<content:encoded><![CDATA[<p>This morning I came across <a href="http://www.wired.com/gadgets/wireless/magazine/17-03/mf_netbooks" target="_blank">this article on netbooks</a> in my feed reader and a quote at the end of the first page really stood out. &#8220;In the process of creating a laptop to satisfy the needs of poor people, she revealed something about traditional PC users. They didn&#8217;t want more out of a laptop—they wanted less.&#8221; That&#8217;s a pretty profound statement that all designers should consider when making a product or design.</p>
<p>There is a sweet spot between simplicity and complexity, a sort of supply-demand curve for an effective design. Although netbooks are cheaper to make and would see increased demand because of that, the constraints of having to make the product cheaper for a specific demograpic enabled innovation. That innovation opened up the product to a mainstream audience.</p>
<p>As designers, we should embrace restrictions and constraints. It&#8217;s the essential difference between art and design. I&#8217;ve talked about simplicity a bunch of times in previous posts, but this article has illustrated that simplicity can also be an innovation.</p>
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