Rikcat Industries

A couple weeks ago I was given a copy of John Maeda’s book “The Laws of Simplicty” and it synthesized a lot of my previous design philosophies. The first law that he talks about, the law of reduce, is one that I have long believed to be one of the most important rules for designers. Design is about subtraction more than addition. This is one of the hardest things to teach because designers are creative and make things, but unless it solves the design problem, adding things to a design is more about ego. …

When designing a user interface, be it for the web or an application, my core goals are always to eliminate redundancy and make the UI as intuitive as possible. Sounds fairly simple, but like with all subjective processes, keeping those core goals on track can be tough. By no means are the suggestions below written in stone; these are just things that I keep in mind when designing a user interface. I also use simplicity or the KISS principle as a guiding tenet when developing my user interfaces. …